OUR, "WHY?"
From Frustration to Freedom: Our Founder's Journey to Koshajay Essentials
Ever stood in front of the mirror, tangled hair in one hand, countless failed products scattered around you, wondering why nothing seems to work? I've been there—frustrated, exhausted, and searching for real solutions.
But this is more than a hair story. This is about transformation, about breaking free from limitations, and about reclaiming my power.
Tameka Walker, founder of Koshajay Essentials. For over 20 years,, Tameka has worked a 9-to-5 where she hit the ceiling so hard she could see the cracks—denied promotions, overlooked despite my dedication, constantly told "no" when Tameka asked for time off. Meanwhile, she watched as less experienced colleagues climb the ladder effortlessly. Sound familiar?
Tameka was a 30-something woman with natural hair, navigating a demanding career, and slowly realizing I deserved more.
The Big Chop That Changed Everything
Tameka's journey toward Koshajay Essentials began in 2013 when she took the leap and did the Big Chop. But this wasn't just a haircut—it was a declaration of independence, a fresh start, and the first step toward discovering her true self.
That's when reality hit: her hair was dry, brittle, and in desperate need of nourishment. Tameka searched for products that actually worked, but nothing gave me the deep moisture and hydration she needed.
Then came the turning point. Years of chemical relaxers had left my scalp damaged, and after a particularly bad relaxer burn, Tameka was desperate for relief. Tameka started researching marshmallow root, a natural herb known for its amazing detangling and soothing properties. That search led her to the Florida School of Holistic Health—and completely changed my path.
Discovering the Power of Ayurveda & Holistic Healing
In 2018, Tameka took her passion for hair care to the next level by enrolling at The Studios at Florida School of Holistic Health. That's where she met her incredible instructor, Ms. Donna McGhee, who introduced her to the power of Ayurveda, herbal infusions, and natural product formulation.
Tameka spent hours learning, experimenting, and perfecting my own hair care blends. Tameka's goal? Maximum moisture, healthy hair growth, and ingredients that actually work.
By 2019, Tameka Walker officially established Koshajay Essentials LLC, debuting her natural hair care line at local events like the Jacksonville Melanin Market. The response was overwhelming—people finally had access to products made specifically for their needs.
Growing While Giving Back
As Koshajay Essentials grew, so did her vision. In 2020, The Koshajay Team had the honor of participating in The Butterfly Effect Gala and The Karima Foundation's "Crawl, Walk, Run: From Teens to Queens, Inc."—supporting scholarships and raising awareness for autoimmune diseases.
For the team, this journey has never been just about selling products. It's about empowering people, building community, and making a difference.
Building a Physical Presence
In 2023, the Koshajay Team took a bold step forward and joined 1Bridge Connect, a retail fulfillment and business hub run by the incredible Autumn Redding. This led to securing their first brick-and-mortar space at 25 E. Beaver Street, Jacksonville—a place where we can connect directly with customers, support other small businesses, and share their passion for holistic hair and body care.
(P.S. If you visit, tell Autumn that Koshajay Essentials sent you!)
This isn't just about hair products. It's about freedom—one bottle at a time.
The Evolution: Supporting Women Through Every Stage
What started as a quest to heal my own hair has grown into something much bigger.
As our founder entered perimenopause, she realized her body was changing in ways she wasn't prepared for—hot flashes, anxiety, mood swings, and dry skin. Tameka started noticing how little support there was for women like me, going through this transition while juggling careers, families, and life itself.
That's why Koshajay Essentials is expanding. We've created an ebook about perimenopause and menopause here: Hot Flashes Hot Moments . We're now formulating products specifically for midlife women—from hair and scalp care to skin hydration and emotional wellness.
Because nobody talks about menopause—but we're going to change that.
Unstoppable Growth
From 2024 onward, my mission is clear: to make Koshajay Essentials a household name.
Our founder is continuing her education through programs like JaxBridges Entrepreneur Program and Beaver Street Enterprises, Phoenix Arts & Innovation District, fine-tuning her business skills so we can scale and grow in a big way.
Why Koshajay Essentials?
Because you deserve products made by someone who gets it.
Someone who knows what it's like to:
✔ Struggle with dry, brittle hair and scalp issues
✔ Juggle work, life, and self-care
✔ Feel confused and frustrated by body changes
✔ Dream of freedom while still clocking in
Every formula we create comes from lived experience, extensive research, and a deep commitment to natural, effective ingredients.
Where You Can Find Us
📍 25 E. Beaver Street, Jacksonville, FL 32202
🕒 Monday- Friday: 11AM - 7 PM
🛍 Shop Online:
🔗 www.KoshajayEssentials.Etsy.com
📲 Follow Us: @KoshajayEssentials
Whether you're struggling with your natural hair, navigating perimenopause, or just looking for products that actually work—you've found your people.
Welcome to Koshajay Essentials. Let's thrive together.
- Tameka Walker, Founder
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