OUR, "WHY?"
From Frustration to Freedom: My Journey to Koshajay Essentials
Ever stood in front of the mirror, tangled hair in one hand, countless failed products scattered around you, wondering why nothing seems to work? I've been there—frustrated, exhausted, and searching for real solutions.
But this is more than a hair story. This is about transformation, about breaking free from limitations, and about reclaiming my power.
I'm Tameka Walker, founder of Koshajay Essentials. For over 20 years, I worked a 9-to-5 where I hit the ceiling so hard I could see the cracks—denied promotions, overlooked despite my dedication, constantly told "no" when I asked for time off. Meanwhile, I watched less experienced colleagues climb the ladder effortlessly. Sound familiar?
I was a 30-something woman with natural hair, navigating a demanding career, and slowly realizing I deserved more.
The Big Chop That Changed Everything
My journey toward Koshajay Essentials began in 2013 when I took the leap and did the Big Chop. But this wasn't just a haircut—it was a declaration of independence, a fresh start, and the first step toward discovering my true self.
That's when reality hit: my hair was dry, brittle, and in desperate need of nourishment. I searched for products that actually worked, but nothing gave me the deep moisture and hydration I needed.
Then came the turning point. Years of chemical relaxers had left my scalp damaged, and after a particularly bad relaxer burn, I was desperate for relief. I started researching marshmallow root, a natural herb known for its amazing detangling and soothing properties. That search led me to the Florida School of Holistic Health—and completely changed my path.
Discovering the Power of Ayurveda & Holistic Healing
In 2018, I took my passion for hair care to the next level by enrolling at The Studios at Florida School of Holistic Health. That's where I met my incredible instructor, Ms. Donna McGhee, who introduced me to the power of Ayurveda, herbal infusions, and natural product formulation.
I spent hours learning, experimenting, and perfecting my own hair care blends. My goal? Maximum moisture, healthy hair growth, and ingredients that actually work.
By 2019, I officially established Koshajay Essentials LLC, debuting my natural hair care line at local events like the Jacksonville Melanin Market. The response was overwhelming—people finally had access to products made specifically for their needs.
Growing While Giving Back
As Koshajay Essentials grew, so did my vision. In 2020, I had the honor of participating in The Butterfly Effect Gala and The Karima Foundation's "Crawl, Walk, Run: From Teens to Queens, Inc."—supporting scholarships and raising awareness for autoimmune diseases.
For me, this journey has never been just about selling products. It's about empowering people, building community, and making a difference.
Building a Physical Presence
In 2023, I took a bold step forward and joined 1Bridge Connect, a retail fulfillment and business hub run by the incredible Autumn Redding. This led to securing my first brick-and-mortar space at 25 E. Beaver Street, Jacksonville—a place where I can connect directly with customers, support other small businesses, and share my passion for holistic hair and body care.
(P.S. If you visit, tell Autumn that Tameka from Koshajay Essentials sent you!)
Balancing Business & Breaking Free
Let's keep it real—I'm still at my 9-to-5.
I'm building Koshajay Essentials between lunch breaks, late nights, and weekends. When they deny my time-off requests, I'm formulating products in my mind during meetings. Every "no" I hear at work fuels my drive to create something that's entirely mine.
This isn't just about hair products. It's about freedom—one bottle at a time.
The Evolution: Supporting Women Through Every Stage
What started as a quest to heal my own hair has grown into something much bigger.
As I entered perimenopause, I realized my body was changing in ways I wasn't prepared for—hot flashes, anxiety, mood swings, and dry skin. I started noticing how little support there was for women like me, going through this transition while juggling careers, families, and life itself.
That's why Koshajay Essentials is expanding. We've created an ebook about perimenopause and menopause here: Hot Flashes Hot Moments . I'm now formulating products specifically for midlife women—from hair and scalp care to skin hydration and emotional wellness.
Because nobody talks about menopause—but I'm going to change that.
Unstoppable Growth
From 2024 onward, my mission is clear: to make Koshajay Essentials a household name.
I'm continuing my education through programs like JaxBridges Entrepreneur Program and Beaver Street Enterprises, Phoenix Arts & Innovation District, fine-tuning my business skills so I can scale and grow in a big way.
Why Koshajay Essentials?
Because you deserve products made by someone who gets it.
Someone who knows what it's like to:
✔ Struggle with dry, brittle hair and scalp issues
✔ Juggle work, life, and self-care
✔ Feel confused and frustrated by body changes
✔ Dream of freedom while still clocking in
Every formula I create comes from lived experience, extensive research, and a deep commitment to natural, effective ingredients.
Where You Can Find Us
📍 25 E. Beaver Street, Jacksonville, FL 32202
🕒 Monday- Friday: 11AM - 7 PM
🛍 Shop Online:
🔗 www.KoshajayEssentials.Etsy.com
📲 Follow Us: @KoshajayEssentials
Whether you're struggling with your natural hair, navigating perimenopause, or just looking for products that actually work—you've found your people.
Welcome to Koshajay Essentials. Let's thrive together.
- Tameka Walker, Founder
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